Mike Kim
Industrial Design

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simple but dramatic
solutions. 
Mike Kim
Industrial Design

︎ Information
︎ LinkedIn


Simple but dramatic solutions.



Caledonia v2

Allroad Bike
Launch 2026
Cervelos most accessible carbon bicycle is designed for versatility and to satisfy all the main features that draw riders in to purchasing their first carbon fiber bicycle: clean lines, hidden cables, lots of carbon fiber. 

The goal of this project was to bring into the frame design existing components that riders consider premium without impacting the margin. This meant adapting existing skus of as many small parts as possible to reduce tooling costs and make use of existing inventory while producing a bicycle that was undeniably modern.  The end result is a entry-level frameset that retains glimpses of premium features on our higher-tier bikes.